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The keynote “Culture and Health: A European Perspective” highlights how participation in culture is a vital health behaviour and explores the growing European movement that integrates arts and health policy. Tracing a creative history from community arts and arts therapies to today’s “creative health” vision, it emphasizes evidence-based practices and policy collaboration between culture and health sectors. The address concludes by showcasing European initiatives and partnerships that demonstrate how creativity can promote well-being, inclusion, and systemic change across societies.